How to choose the best hair straightener for you
Here's our roundup of the best hair straighteners on the market

Hair care is serious business, from serums and lotions to the tools you use every morning to get ready and face the world. One such tool is the hair straightener, built for people who are often plagued by unruly frizz and the most stubborn of curls.
These days, we’re overloaded and paralysed with too many choices out there to even know the first thing about choosing the best hair straightener for ourselves. From Philips to Dyson, it seems every choice is a good choice – but that’s not entirely true.
To help you in your search, we’ve compiled a list of worthy stylers for different hair straightening needs and also compare them against our own products so you have all the information you need to make the best possible choice for your hair.
1. stryv ProStraightener
✅ Best for long hair + most value for money
❌ Straightens hair, nothing else

Engineered by manufacturers with decades of experience in hairstyling, the stryv ProStraightener boasts wide plates and fast heating for a smooth hair-straightening experience for users of all proficiency levels. What’s more, this straightener is designed to emit negative ions* with every use, ensuring a shiny, healthy finish to your hair every time.
This might be a better entry-level straightener than the Philips StraightCare Essential simply because of its added features, making it perfect even for those of us who have never straightened our hair before.
Temperature settings | Design features |
---|---|
Settings between 60°C to 230°C | Ceramic-coated 3D floating plates |
Auto-sleep function | |
Negative ion technology |
Click here to check out the ProStraightener.
2. stryv ProStyler
✅ Two-in-one function (straighten and curl)
❌ Smaller plates, so doesn’t straighten as well as the ProStraightener

Think of the ProStyler as the ProStraightener’s younger, more ambitious sibling, featuring smaller plates that are something of a double-edged sword. On the one hand, you can straighten and curl your hair because the plates’ size allow for more freedom of movement and flexibility as you go, but on the other hand smaller plates mean that you won’t straighten things out as well as the ProStraightener can.
If you’re on a budget but fairly experienced in straightening and styling your hair and want a tool that is functional enough for you but not so expensive that you’ll have to resort to the classic grass diet for a few months, then the ProStyler might be the best hair straightener for you.
Temperature settings | Design features |
---|---|
Settings between 60°C to 230°C | Ceramic-coated 3D floating plates |
Auto-sleep function | |
Negative ion technology |
Click here to check out the ProStyler.
3. stryv AirFlex
✅ Most versatile, six tools in one
❌ Use of airflow = won’t straighten as well as the ProStyler and ProStraightener

The AirFlex is our most versatile offering as the only multi-styler in our catalogue. With six styling tools to choose from, the most seasoned of us will be able to freely switch things up and flaunt any hair look they want, whenever they want.
This multi-styler uses Coanda airflow instead of direct heat at a lower temperature of only 95°C in order to preserve hair health and prevent unnecessary breakage over a long period of use. It’s even more versatile than the ProStyler, with the ability to let you straighten, curl, and style your hair however you want, making it a solid choice for those who don’t just want to straighten their hair and nothing else.
Temperature settings | Design features |
---|---|
Settings between 40°C to 95°C | Three speed settings |
Cool shot function | |
110,000rpm | |
Negative ion technology |
Click here to check out the AirFlex.
4. Dyson Airstrait™ straightener
✅ Best technology
❌ Biggest price tag

Stylish, cutting-edge, and a household name everyone knows, the Dyson Airstrait is the most well-known hair straightener on the market. Notably, as the name suggests, the Airstrait uses airflow instead of hot plates to straighten hair and smooth out flyaways, claiming to simplify one’s hair routine by reducing time spent by 25%.
Dyson tech enables the Airstrait to project airflow at a 45° angle in order to align hair with enough tension, promising less damage and breakage. Because of its impressive stats, the Airstrait does carry the heaviest price tag at a whopping $749. For something that does nothing but straighten hair, this might not be the most economical choice out there.
Temperature settings | Design features |
---|---|
Only 3 different heat settings (80°C, 110°C, 140°C) | Intelligent heat control |
Dyson Hyperdymium motor (106,000rpm) | |
Wet-to-dry styling without hot plates |
Click here to check out the Airstrait
5. Philips StraightCare Essential straightener (HP8401/00)
✅ Most wallet-friendly
❌ Ultra-basic features

Perhaps the most affordable entry-level hair straightener out there, the StraightCare Essential is a beginner’s best bet if they want to learn how to straighten and style their hair for the first time.
However, its simplicity is also its greatest weakness, featuring only one heat setting at 210°C. For beginners, this might make the straightening process much easier, but for more seasoned folks, this might limit their ability to get creative with the hair straightener (which explains why other straighteners have multiple heat settings).
Temperature settings | Design features |
---|---|
210°C, only one heat setting | Heats up in 60 seconds |
Keratin-infused ceramic plates |
Click here to check out the StraightCare Essential straightener
Which product you pick ultimately depends on your level of experience with straightening hair – and how much money you’re willing to part with solely for your hair routine. Philips and Dyson are at two ends of the spectrum in terms of cost-effectiveness and serve users differently, but for a middle ground option that doesn’t come with a hefty price tag and still allows you to get the most value out of your purchase, products like the Airflex might be right up your alley.