It can be hard feeling good in our own skin, living in a world that demands so much of us.
We believe in beginning each morning on the right note with the help of personal care tools and products that empower everyday folks with the confidence they need to shine. Our products (luxuries you can afford, as we like to call them) are designed to complement your unique lifestyle and make sure every day begins with a spring in your step.
After all, it’s our own reflection we see in the mirror every morning before we face the rest of the world. No matter who you are or where you come from, you deserve to feel good about yourself.
And if at first you don’t succeed, stryv and stryv again.
Why “stryv”?
stryv is derived from the word it’s pronounced like: strive.
We wanted to emphasise the importance of hard work and never giving up. After all, building self-confidence is easier said than done. By putting “try” in stryv, we want to embody the resilience needed to achieve the best possible lives for ourselves.
It also reflects the philosophy that guides our designers and engineers to create and iterate products that, in turn, help to build a better, easier tomorrow for all.
Made by Asians, for Asians
It’s not just about cultural pride or mere representation. It’s about understanding, intimately, the problems and challenges we face in our region when it comes to personal care and beauty.
These are challenges that are native to our side of the world: the sweltering heat, societal standards and expectations, and even our way of life.
As a true-blue Singaporean brand that operates across five markets – including Malaysia, Hong Kong, Taiwan and Indonesia – we’re well positioned to address and solve these unique problems like no one else can, with products that make sense and work for us.
Our brand manifesto
Our goal is simple – we want to help you live confidently.
#ONE
We mean business
We partner only with leading manufacturers that build products for some of the biggest personal care brands in the world, ensuring that we bring you the best possible luxury products that make you feel like a million bucks.
#TWO
No breaking the bank
We’re committed to providing reliable, high-quality products while keeping them affordable every step of the way. No one should have to pay an arm and a leg to feel confident about themselves, after all, and personal care should remain a right and not a privilege.
#THREE
We solve tomorrow’s problems
From daily-use shavers to travel-friendly hairdryers, our products are here for the long haul. They’re designed to complement your unique lifestyle and speed up your routine — so you feel good in your own skin and always have time for what matters most in life.
