Have been looking out for a hair dryer that's really design-orientated for users - such as functions with cool + hot settings, powerful + quiet, lightweight, easy maintenance by user and affordable! The negative ion generator really helps with my curly frizzly hair too! Though the buttons are small (and needs to get used to), I don't have to struggle with them daily since the settings are "saved" when it's turned off and on! I feel it's worth every dollar and (will be) long lasting especially when you can perform simple maintenance on your own unlike conventional hair dryers!
Shoutout to Rico for his patience and assistance when we approached the pop-up booth at Jewel! Thanks man!